Software & Technology 02 Sep 2008 11:29 am
Google Chrome
It looks like we have another option to choose from when it comes to browsers. Google is announcing that Chrome, their open-source browser, is ready to go. More details here.
The space is getting crowded, but owning the browser experience is important from a strategic point of view. That is especially true if you are building web applications that threaten the monopoly of one of your competitors, as is the case between Microsoft and Google. Google can’t afford to let Microsoft cut their air supply.
Despite the significance of this announcement and what it will come out of it in the future, today’s highlight for me was how Google announced Chrome. They hired the great Scott McCloud to design a comic book detailing the browser, explaining their motivation for building it, etc.

As a side note, companies such as Apple and Google have spent the last few years developing apps that detach themselves from Microsoft and let them set their own courses. Both Apple and Google now have their own browsers and office suites.
I would also sleep better at night if my products didn’t depend on Microsoft to succeed (or any other outside company for that matter). It’s an expensive move, but it makes business sense. And Google has the cash. Whether people will embrace it is another story. There’s been a growing sentiment lately among users that Google is beginning to know too much about, track too much.





